Next cohort starts September 14, 2026.
You are a total expert in your field. You have the client wins. You have the methodology. You have the stories.
But when you hit record on your phone, you freeze.
You watch competitors who aren't more qualified, they're just more visible. You know you need to be on video, but you just don't feel like you.
Content is flying at you from all corners. In 2026, showing up authentically on camera isn't just a bonus. It's the baseline for trust.
Your expertise deserves to be seen. Right now, it's locked in your head while people who aren't more qualified are getting the visibility you've earned. That can change in 5 days.
This isn't about being perfect. It's about finding the confidence to be clear, compelling, and authentically you.
This 5-day challenge is the first step. Mastering this skill open doors: attracting the right clients, starting your own show, speaking on stage, and being interviewed by the media.
This is my proven 5-step system, refined over 15+ years in front of live TV cameras. You'll learn the FOCUS Formula through 5 short, focused lessons you can watch at your own pace.
This is my proprietary system for experienced leaders who just want a plan that works.
Learn the body language, framing, and simple tech setup that creates instant authority and connection.
Silence is your most powerful tool. I'll teach you to use strategic pauses to draw your viewer in and sound more confident.
Discover the anchor's secret to eliminating the "ums," "ahs," "likes," and "you knows" that kill your credibility.
Learn to use vocal variety, pacing, and energy to make your message land with impact (and keep people from scrolling).
This is the most important lesson. I'll teach you how to stop presenting to a crowd and start connecting with one single person through the lens.
Here's what AI can't do for you.
It can write your script. But it can't teach you to pause so your audience leans in. It can't teach you to vary your voice so people feel your energy. It can't teach you to look through a lens and make one person feel like you're talking directly to them.
Those are human skills. That's what I teach in 5 days.
This isn't another course you'll never finish. This is a 5-day challenge for busy professionals with built-in accountability.
The real transformation happens in our private community group. This is where you get two things other courses can't offer:
You'll join a community of experienced professionals who are doing the same work. Seeing others post their first videos and show up consistently is motivating. It's the positive peer pressure you need to do the work and build a real love for creating content that shows your expertise.
Here's the plan: Your homework is to post one short video a day for five days. Post is in our private community group and I'll give you personal feedback. My eyes on your videos, the same on-camera feedback and techniques I learned in the newsroom.
Hi, I'm Cheryl Tan.
I have hosted thousands of live shows over the years, told stories under pressure, and learned exactly what makes someone good on camera.
When I left the newsroom, I saw so many brilliant business owners and experts who had incredible ideas, but were terrified of the record button.
They would stumble over their words, ramble, or get so worried about sounding perfect that they just never posted at all.
I believe that being confidently you on camera is a skill you can learn. It's not a gift you're born with.
My 21-year-old son would agree. He used what I taught him to earn $100,000 in scholarships, all through video. If he can do this, you can, too.
"Working with Cheryl has been a game changer... She helped me get over my fear of being on camera and helped me succinctly say what's on my mind while connecting with my audience..."
— Palak Shah, Founder, Open Spaces Women
"I went from someone that did not want to go on video... to feeling comfortable talking about what my company is doing... and just sharing the story."
— Roman Slavinsky, CEO, A+ Tutoring
"It was great having Cheryl zoom in and say, 'That made sense, that didn't make sense, that was good, try that again.' I couldn't have got that from anybody except for Cheryl."
— Shelley Smith, Owner, Premier Rapport
This 5-day challenge is perfect for you if:
Your confidence is my goal. This isn't a passive course. It's an active, coached challenge.
Many of our students finish the 5 days and think: now what?
That's where Lights, Camera, Launch comes in. It's my 12-week coaching program where I help you take what you have learned and turn it into your own show, a YouTube channel, a podcast, or a video series that positions you as the go-to expert in your space.
The FOCUS Formula gives you confidence.
Lights, Camera, Launch gives you a platform.
If you want to learn more after the challenge, I can share details with you. First, let's get you confident.
- Lifetime Access to the FOCUS Formula System
- Lifetime Access to our Private Community Group
- Personalized Feedback from me in our community group
- A proven framework to create 5 confidence-building videos in 5 days
- BONUS: The Trailer Strategy Warm-up Assignment (Immediate Access)
Just for this one-time price.
Your expertise deserves to be seen. Start now.
Next cohort begins September 14, 2026.
Stop rambling and start connecting. A 5-day challenge to help you speak with authority and attract clients, led by former TV news anchor and host, Cheryl Tan.